{first_name}, let me explain the context first. During your quest, you will follow the role of Andrea, a fresh entrepreneur, 35, enthusiastic. She is trying to succeed with selling personal growth coaching services to medium sized companies.
I am her coach and you will get the insight in our training activities.

Background:

She has a psychology degree and she has finished some additional courses and certificates for coaching services. She had enough of the corporate environment and just started with her small company. 

Work environment:

Currently, she works at home and in a coworking space together with the other entrepreneurs.

Typical day:

She is brainstorming, preparing materials for her coaching services, presentations, infographics. One week per month she is performing her coaching services in various companies.

Frustrations:

• Does not know how to attract customers for her services.
• Does not know how to grow the business.
• She is alone for everything: searching for new customers, performing services, administrative tasks like preparing and sending the letters, financial management like issuing invoices and planning the cash-flow,...

Fears:

• She doesn’t want to fail the business and go to the regular 9-5 job.
• She knows that she should be present on the web and social media, but she doesn’t want to expose herself / mix personal and business activities on Facebook.

Beliefs:

She believes that using her communication skills she could win more customers and expand her business.

Goals:

She wants to expand her business, employ additional employee(s) and work on the growth instead of everyday operations.

Skills:

Low level of Web related IT knowledge, especially web, analytics, SEO.