Basic business skills

Growth hacking and gamification (1st level - BUILDR)


Description
For more info, curriculum and pricing packages please visit: this page.


Welcome to our course, which is about the growth of your business (growth hacking) and gamification.
If you are an entrepreneur or a manager of a start-up business, you are in the right place.

This 1st level, the foundation course (BUILD-R), covers the following topics: elevator pitch, business goals, customer persona, customer journey, market research, social media presence, landing pages, content writing.

2. level: Intermediate (ENGAG-R) covers: analyzing user's feedback, analytics, preparing lead magnet, preparing database of subscribers, email marketing campaigns, sponsored social media posts, referral programs, social media analytics, web analytics, A/B testing

3. level: Advanced (G-HACKR) covers: detailing your customer journey, make your customer onboarding fun & engaging, adding gamification elements to the customer journey, testing different scenarios (customer journeys).

This is the 'beta' version of the course. This means the course is fully functional, but it is not fully polished. We are following the main Growth hacking principles: listen to feedback of the users and adapt!

Therefore we ask you to look around, check it out and tell us what you miss!
Content
  • Hi there! sample
  • Navigation
  • How to use virtual classroom
  • How to use this course
  • Mission 1: Build and clarify the vision/target groups/channels/goals
  • Let me introduce you Andrea sample
  • Your epic mission is...
  • Unexpected call on Monday morning
  • Mission 1 Dialogue - overview
  • Warmup: Tell us more about yourself
  • Engaging browsable skills map
  • Quest 1.1: Define your elevator-pitch
  • 1.1 Intro Dialogue
  • 1.1 helpful resources
  • 1.1 test: Do you know what is an elevator pitch?
  • 1.1 challenge: Define your elevator pitch sample
  • 1.1 survey: your opinion matters!
  • Quest 1.2: Set short-term goals
  • 1.2 Intro Dialogue
  • 1.2 helpful resources
  • 1.2 test: Setting goals
  • 1.2 challenge: Define your goals sample
  • 1.2 survey: your opinion matters!
  • Quest 1.3: Identify your ideal customer and a target group
  • 1.3 Intro Dialogue
  • 1.3 helpful resources
  • 1.3 test: Target group
  • 1.3 challenge: Define your ideal customer and a target group
  • 1.3 survey : your opinion matters!
  • Quest 1.4: Check the market
  • 1.4 Intro Dialogue
  • 1.4 helpful resources
  • 1.4 test: Market research
  • 1.4 challenge: Check the market
  • 1.4 survey: your opinion matters!
  • Quest 1.5: Define your customer journey process
  • 1.5 Intro Dialogue
  • 1.5 helpful resources
  • 1.5 test: Journey process
  • 1.5 challenge: Define your customer’s journey
  • 1.5 survey : your opinion matters!
  • Mission 2: Become known in your field
  • 2.0 Intro Dialogue
  • Quest 2.1: Create a presence on social media
  • 2.1 Intro Dialogue
  • 2.1 test: Social media 4 business
  • 2.1 helpful resources 1
  • 2.1 challenge 1: Create a presence on FB
  • 2.1 helpful resources 2
  • 2.1 challenge 2: Create a presence on LI
  • 2.1 helpful resources 3
  • 2.1 challenge 3: Create a presence on Twitter
  • 2.1 survey : your opinion matters!
  • Quest 2.2: Prepare a landing page
  • 2.2 Intro Dialogue
  • 2.2 test: Landing page
  • 2.2 helpful resources 1
  • 2.2 challenge 1: Write a value proposition text
  • 2.2 helpful resources 2
  • 2.2 challenge 2: Choose a platform for your landing page
  • 2.2 helpful resources 3
  • 2.2 challenge 3: Create your first landing page
  • 2.2 survey : your opinion matters!
  • Quest 2.3: Prepare your first short article and attract your first followers
  • 2.3 Intro Dialogue
  • 2.3 helpful resources 1
  • 2.3 test: Content writing
  • 2.3 challenge 1: A killer headline
  • 2.3 helpful resources 2
  • 2.3 challenge 2: Write a blog post like a Hemingway
  • 2.3 helpful resources 3
  • 2.3 challenge 3: So long, dear blog post!
  • 2.3 survey: your opinion matters!
  • Teaser test for the next level
  • What's next?
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever